Create title tag correctly for SEO in TYPO3

TYPO3 Tipps

If you want to optimise your Typo3 website on-page for search engines, you need to define the title tag correctly. The title tag is specified in the header of the website and should provide information about the content.

The article refers to TYPO3 versions smaller than 10.

If you want to optimise your Typo3 website on-page for search engines, you need to define the so-called title tag correctly. The title tag is specified in the header of the website and should provide information about the content.

By default, Typo3 uses the page title and the website name and displays them accordingly. This means you are missing out on an important aspect of search engine optimisation.

In the Google results, the title of the page found is shown in the blue heading of the results list. If, for example, Google searches for "Typo3", the first hit we get is "Typo3":

TYPO3 - The Enterprise Open Source CMS

This is followed by the URL and the short description that Goolge displays.

If we look at the typo3.org website, we will see that the title of the page is TYPO3 - The Enterprise Open Source CMS.

The title of the website is important for search engines.

As Typo3 uses the page title, we must first overwrite the properties of the title tag in the Typo3 setup.

The following is entered for this purpose:

config.noPageTitle = 2

page.headerData.5 = TEXT

page.headerData.5.field = subtitle // title

page.headerData.5.dataWrap = <title> | Firma GmbH</title>

The search phrases can now be entered in the subtitle of the page properties. These should always match the content of the page.

Enter one to three search terms, without full stops and commas:

Typo3 Internet agency Hanover DBJE Design Marketing IT.

The text "DBJE Design Marketing IT" is automatically added at the end.

How do I find the right search phrases?

Search phrases are the terms that a user enters into the input mask on Google. These are usually not technical terms. Many customers enter specialised terms here because they deal with them on a daily basis.

Simply enter your search terms into Google. You will then find "Similar search queries to...) among the results.

Let this inspire you and optimise your site for these terms.

Ask friends or acquaintances

Write an email to your circle of acquaintances: "What would you enter into Google if you were looking for my service"

You will usually receive very valuable tips from a group of people who are not experts in your field.

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Focus

A lot helps a lot, is out of place here. Do not enter more than three terms, otherwise everything will become blurred again. The title, i.e. the search terms, should match the content of the page.

Watch out: Extension tx_news

The NEWS extension, which is often used, should also display the page title or the field under "Metadata"/"Alternative page title". Now the instruction specified in the setup

config.noPageTitle = 2

specified in the setup, the title of the respective detail page is displayed. This is very unfavourable for SEO, because we should mark each detail display with the respective tag.

To do this, we create a template on the detail page and enter

config.noPageTitle = 0

there. Now the titletag of the extension is displayed correctly again

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Version: <= 10.xx

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